When it launched, the HTC 10’s front facing camera was rated higher than both the iPhone and Galaxy S7. Leveraging this differentiation, we created a series of ads built entirely out of selfies, and shot on the actual phone camera.  We also created social posts and even asked our customers to send in their favorite selfies to create an additional spot. These spots ran in cinema, broadcast, social and online.  The result was the most successful HTC launch in 5 years.

 

Company/Client: HTC

Creative Director: Ken Warun

Writer: Ken Warun